How much you give importance to the content of any site? Your exact answer would be too much. Isn’t it?
And of course! It should be the same.
Content is any piece of information, news, or anything you are giving through your blog.
Generally speaking, “Pillar posts” are your best well-researched content that works as your complete guide of the blog. So, pillar posts directly connect with your content.
So, let us explore the pillar posts in detail.
What are Pillar Posts?
First, let’s understand the meaning of pillar.
Pillars are the architectural columns that stand to support the beam of a roof for the building.
In the same way, pillar posts are the long elaborated, well researched, highly optimized, full proven guides that stand to support the blog for content marketing.
Here in the image, you can see it’s a full beginner’s guide to investing in stocks which is a pillar post for the site thebalance.com.
Pillar post’s table of content looks something like this.
Pillar posts have some characteristics to include:
- They solve all problems or queries related to a similar niche’s topics.
- They are well written, long, researched, comprehensive, detailed, reliable, and topic covering.
- They are ten times the best from the researched keyword ranked SEO posts.
- They are goods and services selling inspired pages for business blogs by elaborating uses benefits or other things of same.
- Longitivety lies in more than 5000 words.
- They include images, videos, graphics, other educational posts to make them more elaborative, informative, and interesting.
- They can be changed into pdfs, ebooks as they provide enough material.
- They can be 10 to 20 and more posts for the niche.
How do pillar posts make you stand out differently?
Every day around 3 million new blog posts are published. That means anyone on this web surface can upload the blog, only he should have a good machine and internet connection. These bloggers may be creating content better than you.
You will see after some time if you didn’t choose a good strategy. Your blogs are not getting any reads.
Also, readers mostly want all their all sort of related topic problems on one page.
So what are your plans to tackle these problems?
Yeah, you guess it right.
Pillar blog posts can here stand your blog post different in terms of content availability and value providing. Because pillar post provides the single click complete solution blog, Your reader doesn’t have to scroll to other pages in your blog like competitor’s blogs.
After all, you have known about the pillar posts and how they stand you out differently in a thousand blogs.
Now, let me introduce you.
Why there is a need for writing the pillar posts for your blog.
Pillar posts are the term of strategic planning. Every blog doesn’t use it. Simply, they don’t know about it.
So, why you should be? right.
Let’s explore each point that states why you should use the pillar posts in every blog.
To Target Specific Readers.
When you built a home without pillars, there is a high chance of breaking it down.
In the same way, If you don’t consider the pillar posts for your readers. You will not have the security of the right specific kind of audience. And your blog’s main idea or goal can soon scatter.
Pillar post strategically defines your audience’s needs and tells you which kind of content you need to publish on your site.
Hence, you know all about your blog after writing a pillar post, you will make other small posts around it. And help you to target a specific kind of reader that you need.
To Hook Readers
It is one of the most important aspects of the long-running of your blog. Hooking the audience establishes the more time given to the site by a reader by keeping them interested and knowledgeable.
You would want to hook the audience on your blog for as long as much. Don’t you? So, how to do it. By pillar posts.
If you keep the pillar posts in your blog, you have a large amount of content inserted. Such that you can easily link the other detailed small blogs with your pillar posts. Such that, your priority should be problem-solving the audience and then afterwards linking the articles or posts.
To Increase Authority on Site
Authority is the reliability and confidence of your readers on the website. When you make the worth pillar post,
Your reader gets to know that the content is well researched, full problem solving, and idea-generating.
Also, you increase your domain authority in terms of SEO by pillar posts. Google doesn’t have to scroll the whole blog to find the query as he all gets at the single post.
To Provide Value the Readers
If you look at your readers in a business way, they are your customers seeking to get the content.
Generally speaking, your readers are seeking value through your content. Isn’t it?
And value is the total worth of your content. Like there is the value of the dollar, gold, other materials.
Value is regarding the time spent to research the content. What you add new that nobody knows on the internet in your blog post. Is the content helping your readers to find their solution or they have to scroll your competitor’s blog?
So, you can provide value to your customers or readers through pillar posts.
Such that in the end, they satisfy.
Search engine optimization (SEO)
Oh, Did you forget this one? SEO?
The computer doesn’t understand your language. Your posts’ organized structure helps your search engine or computer know what kind of content it is.
90% of your site traffic will come through the SEO. So it should be optimized as much it can.
And with pillar posts, your whole site gets optimized.
Now, let’s know the
Types of Pillar posts to Write for the Blogs
You have understood the crucial importance of writing these Pillar Posts.
Now there are certain types of pillar posts for different kinds of content in the blog.
Some of them are these:
It is sure, in your blogs, you will have to solve certain kinds of problems, and these problems can be related to your customers or readers.
‘How to Guides’ are these posts that give the solution to all problems in a detailed and effective manner.
In terms of reading longevity, they are long about 5000 words or more.
For example, Jean’s website can have a pillar post on “How to choose the right kind of jeans.”
To find How to Guides keywords, you can go to the sites like Quora and Yahoo answer.
Listicles are the same as the “How to Guide” type of pillar posts. The only difference is they are in the form of numbers.
Example – 8 ways to prevent communicable diseases
Pillar Posts, where you deal with handling a certain kind of data, is called statistical posts.
Quick Reference Guide
The opposite of the “How-to guides.” These posts directly put references and somewhat about it. They are not in-depth detailed about content.
E.g., Python Quick Guide
So you can keep them between 700 words to 1500 words. These posts make the reader time worthy.
After knowing the crucial importance of the pillar posts and their types, You would have questions about how-to-write them.
Please don’t worry, here it is.
Steps to Write the Best Pillar Posts:
Find out the Right Keywords
The keyword is the main word or, say, the main topic heading you will write about in your pillar blog. So it becomes crucial for your pillar blog that it should fit and right for your blog’s niche. And Defines the role of your sub-blogs.
How can you find the right keywords for your pillar posts?
- You can use tools like SEMrush, keyword revealer, Google’s free tool AdWords, etc.
- You can crawl the top competitor’s article pages. And get the idea that what can be the pillars for your blog.
Choose wisely and patiently.
You now have the keyword for writing the pillar blog posts. Your next task is to research that topic from relevant and informative sources.
You can research via reading books, ebooks, articles, attending seminars, and talking professionals on the same founded keywords. The more information source you would have, the more relevant writing you will have.
Research decides the future of any company, so it applies to blogs too.
Research your unique and relevant content so that readers don’t leave your site.
The content you will provide to the readers should have a reasonable length, well-research, and reader-friendly content.
Sometimes you can use words that are beyond the understanding of readers. So try to skip such words.
You are writing the pillar content, which means it’s a foundation for your blog that will include everything. So it should be near to 4000 words.
Worth your readers, they worth you.
Internal linking should be at first in terms of necessity. But it’s in the last to make this rest thing of pillar posts systematic.
Internal linking is all about attaching the pillar post article with your other detailed blogs by which your readers get your other more informative articles related to their needs.
Try to answer every question of your blog niche such that your readers don’t need to go anywhere.
Thank you for reading till the last.
I hope you enjoyed reading and got something valuable.
Do you still have any query related to Pillar posts? Please feel free to write in the comment section.
Keep sharing, keep loving. 🙂